Cradle to cradle certification

This is an approach to product and system design that encourages industry to protect and enrich ecosystems, while maintaining a safe and productive system for the continued circulation and use of technical nutrients such as metals. Certification acts as an incentive, encouraging organisations to commit to circularity principles and going some way to educating consumers as well.

Design for Demand
Novelis Forum For The Future

Who We Are and What We Do

Novelis and Forum for the Future share a commitment to sustainability. Novelis is working for long-term systemic change in how we produce and transform materials and is partnering with Forum for the Future to support and encourage wider adoption of circularity.


Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium, delivering unique solutions for the most demanding global applications, such as beverage cans, automobiles, architecture and consumer electronics. In 2014 Novelis opened the world’s largest cutting-edge aluminium recycling facility in Nachterstedt, Germany.


Forum is an independent non-profit organisation that works globally with business, government and others to solve complex sustainability challenges. We believe it is critical to transform the key systems we rely on to shape a brighter future and innovate for long-term success.

Thanks also go to a number of contributors and interviewees including Jaguar Land Rover, The Agency of Design, Ellen MacArthur Foundation, GKN Land Systems, Knowledge Transfer Network and Julian Allwood, professor of engineering and the environment at Cambridge University.