For those with ingenuity and vision the future is alive with possibility

If we think long-term, we can help shape the future of industry and the planet by embracing a more sophisticated and sustainable approach to material flow. This means redesigning systems as well as the way products are made and used.

There are many solutions out there, but there is a long way to go before they become mainstream. This won’t happen until consumers demand products that are truly sustainable. This will require technological developments and concerted shifts in commerce, approaches to product development and consumer mindset.

"We're never going to scare people into living more sustainably! We have to be able to demonstrate just how dynamic and aspirational such a world could be." Jonathon Porritt ('The World We Made', 2013)