What kind of consumer are you?

Focus on a recent purchase. Which factors were important in influencing your decision?

Look at the statements on the cards. Be honest, what did you take into consideration and what did you omit?

It looks like you thought quite deeply about this purchase.

What was the single most important factor? Would more information or more choice have changed your decision?

There’s a lot you didn’t know or didn’t consider about your purchase.

What was the single most important factor in your decision? Would more information or more choice have changed your decision?

10/10
I considered...
appearance and visual appeal
9/10
I considered...
my relationship with the seller
8/10
I considered...
where the product was made
7/10
I considered...
price and payment options
6/10
I considered...
the customer service offered
5/10
I considered...
the brand identity and brand values
4/10
I considered...
how long the product will last
3/10
I considered...
a personal recommendation
2/10
I considered...
the advertising and marketing
1/10
I considered...
what materials the purchase is made of or involves