Why Design For Demand?

Design for demand is a strategic approach to circularity where designers use their skills to increase the desire for more sustainable products and services.

Demand is an economic principle that describes people’s desire and willingness to pay a price for a specific good or service.

As a designer, you are in a unique position when it comes to this approach. From responding to the brief and identifying the underlying challenge, to considering materials and production methods, you are perfectly placed to influence the development of products and systems that can promote a shift in consumer attitudes and behaviours. A user-centred approach means you straddle the worlds of those who are selling and those who are buying. Perhaps you can even influence both.

Who We Are and What We Do

Novelis and Forum for the Future share a commitment to sustainability. Novelis is working for long-term systemic change in how we produce and transform materials and is partnering with Forum for the Future to support and encourage wider adoption of circularity.

NOVELIS

Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium, delivering unique solutions for the most demanding global applications, such as beverage cans, automobiles, architecture and consumer electronics. In 2014 Novelis opened the world’s largest cutting-edge aluminium recycling facility in Nachterstedt, Germany.

FORUM FOR THE FUTURE

Forum is an independent non-profit organisation that works globally with business, government and others to solve complex sustainability challenges. We believe it is critical to transform the key systems we rely on to shape a brighter future and innovate for long-term success.

Thanks also go to a number of contributors and interviewees including Jaguar Land Rover, The Agency of Design, Ellen MacArthur Foundation, GKN Land Systems, Knowledge Transfer Network and Julian Allwood, professor of engineering and the environment at Cambridge University.