Why Design For Demand?

Design for demand is a strategic approach to circularity where designers use their skills to increase the desire for more sustainable products and services.

Demand is an economic principle that describes people’s desire and willingness to pay a price for a specific good or service.

As a designer, you are in a unique position when it comes to this approach. From responding to the brief and identifying the underlying challenge, to considering materials and production methods, you are perfectly placed to influence the development of products and systems that can promote a shift in consumer attitudes and behaviours. A user-centred approach means you straddle the worlds of those who are selling and those who are buying. Perhaps you can even influence both.