For those with ingenuity and vision the future is alive with possibility

If we think long-term, we can help shape the future of industry and the planet by embracing a more sophisticated and sustainable approach to material flow. This means redesigning systems as well as the way products are made and used.

There are many solutions out there, but there is a long way to go before they become mainstream. This won’t happen until consumers demand products that are truly sustainable. This will require technological developments and concerted shifts in commerce, approaches to product development and consumer mindset.

"We're never going to scare people into living more sustainably! We have to be able to demonstrate just how dynamic and aspirational such a world could be." Jonathon Porritt ('The World We Made', 2013)

Who We Are and What We Do

Novelis and Forum for the Future share a commitment to sustainability. Novelis is working for long-term systemic change in how we produce and transform materials and is partnering with Forum for the Future to support and encourage wider adoption of circularity.

NOVELIS

Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium, delivering unique solutions for the most demanding global applications, such as beverage cans, automobiles, architecture and consumer electronics. In 2014 Novelis opened the world’s largest cutting-edge aluminium recycling facility in Nachterstedt, Germany.

FORUM FOR THE FUTURE

Forum is an independent non-profit organisation that works globally with business, government and others to solve complex sustainability challenges. We believe it is critical to transform the key systems we rely on to shape a brighter future and innovate for long-term success.

Thanks also go to a number of contributors and interviewees including Jaguar Land Rover, The Agency of Design, Ellen MacArthur Foundation, GKN Land Systems, Knowledge Transfer Network and Julian Allwood, professor of engineering and the environment at Cambridge University.