What kind of consumer are you?

Focus on a recent purchase. Which factors were important in influencing your decision?

Look at the statements on the cards. Be honest, what did you take into consideration and what did you omit?

It looks like you thought quite deeply about this purchase.

What was the single most important factor? Would more information or more choice have changed your decision?

There’s a lot you didn’t know or didn’t consider about your purchase.

What was the single most important factor in your decision? Would more information or more choice have changed your decision?

10/10

I considered...

appearance and visual appeal

9/10

I considered...

my relationship with the seller

8/10

I considered...

where the product was made

7/10

I considered...

price and payment options

6/10

I considered...

the customer service offered

5/10

I considered...

the brand identity and brand values

4/10

I considered...

how long the product will last

3/10

I considered...

a personal recommendation

2/10

I considered...

the advertising and marketing

1/10

I considered...

what materials the purchase is made of or involves

Who We Are and What We Do

Novelis and Forum for the Future share a commitment to sustainability. Novelis is working for long-term systemic change in how we produce and transform materials and is partnering with Forum for the Future to support and encourage wider adoption of circularity.

NOVELIS

Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium, delivering unique solutions for the most demanding global applications, such as beverage cans, automobiles, architecture and consumer electronics. In 2014 Novelis opened the world’s largest cutting-edge aluminium recycling facility in Nachterstedt, Germany.

FORUM FOR THE FUTURE

Forum is an independent non-profit organisation that works globally with business, government and others to solve complex sustainability challenges. We believe it is critical to transform the key systems we rely on to shape a brighter future and innovate for long-term success.

Thanks also go to a number of contributors and interviewees including Jaguar Land Rover, The Agency of Design, Ellen MacArthur Foundation, GKN Land Systems, Knowledge Transfer Network and Julian Allwood, professor of engineering and the environment at Cambridge University.