The traditional linear economic model of “take–make–dispose” is unsustainable. It relies on the consumption of finite resources and results in massive waste. There is an urgent need for change and we are appealing for help from designers.
In a circular economy we would repair to keep resources in use for as long as possible, then recover, recycle and reuse products within a system that designs out waste. McKinsey estimates that shifting towards circularity could add $1 trillion to the global economy and create new jobs at a local level.
Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium, delivering unique solutions for the most demanding global applications, such as beverage cans, automobiles, architecture and consumer electronics. In 2014 Novelis opened the world’s largest cutting-edge aluminium recycling facility in Nachterstedt, Germany.
Forum is an independent non-profit organisation that works globally with business, government and others to solve complex sustainability challenges. We believe it is critical to transform the key systems we rely on to shape a brighter future and innovate for long-term success.
Novelis Inc. is the global leader in aluminium rolled products and the world’s largest recycler of aluminium, delivering unique solutions for the most demanding global applications, such as beverage cans, automobiles, architecture and consumer electronics. In 2014 Novelis opened the world’s largest cutting-edge aluminium recycling facility in Nachterstedt, Germany.